Iran's state media proudly labels the Persian year 1390 The Year of Jihad:
The Iranian envoy to Malaysia says naming the year 1390 (2011-20112) as “The Year of Economic Jihad” by the Leader of the Islamic Revolution will stimulate Iran's economy.
“Over the past decades the Leader [of the Islamic Revolution Ayatollah Seyyed Ali Khamenei], with his complete awareness of domestic and international issues, has chosen a name for every new year that has motivated society,”...
In a Nowruz (Persian New Year) congratulatory message Ayatollah Khamenei called for concerted efforts by the Iranian nation and officials to prepare the grounds for a decade of economic growth.
“In the Economic Jihad program both short-term and long-term views must be taken into consideration as they are indispensable,” Zahedi said.
“While making long-term economic plans, projects with short-term objectives must also be taken into consideration an example of which is the targeted subsidy plan,” the Iranian envoy added.
Iran's ambassador to Malaysia also said that while carrying out long-term economic planning, attention should also be paid to moves with short-term goals such as the subsidy reform plan, etc....